The latest article on HubSpot blog is titled “An 8-Step Plan for Migrating to a New Marketing Automation Program”.

Dan Lyons says, “Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom companycalled ShoreTel, moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project.

Freeman says he wouldn’t want to go through it again — “I’ve been here for two years, and this was the first time I was ever unhappy,” he says. “Since finishing the migration I’m much, much happier, and if I can help someone else who is in that situation, then I’m happy to help.”

Migrations are becoming more common in the marketing automation space”.

An 8-Step Plan for Migrating to a New Marketing Automation Program

HubSpot

Sharing is caring