‘Mobile & Social Are Two Sides Of The Same Coin’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Mobile & Social Are Two Sides Of The Same Coin”.
Thomas Husson says, “The vast majority of Facebook and Twitter usage is coming from mobile devices and both companies generate a significant proportion of their revenues via mobile ads (53% for Facebook and more than 70% for Twitter end Q4 2013).
- Facebook is splitting into a collection of apps (Instagram, WhatsApp, Messenger, Paper, etc…) and likely to announce a mobile ad network at its F8 developer conference in San Francisco in a couple of days. While failing brand marketers according to my colleague Nate Elliott, it is increasingly powerful at driving app installs for gaming companies and performance-based marketers who have a clear mobile app business model.
- That’s why Twitter introduced mobile app install ads a couple of days ago and leveraged its MoPub acquisition by integrating ad-buying capabilities”.
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