‘The 14 Keys to Writing Advertorials That Sell’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “The 14 Keys to Writing Advertorials That Sell”.
Demian Farnworth says, “ Advertorials are native ads with a single purpose: getting specific action from the reader.
This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.
An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next. This is the call to action.
Advertorials come in all shapes and sizes.
- They could be lists or guides”.
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