‘Plain Text vs HTML Email: What Reaches the Inbox in 2014?’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “Plain Text vs HTML Email: What Reaches the Inbox in 2014?”.
Justin Premick says, “We’ve heard it all over the place: “I send plain text emails because HTML emails get filtered into the spam folder.”
But is the belief that plain text emails get better email deliverability than HTML ones rooted in reality?
We sat down with our Director of Deliverability, Mohammed Ahmed, to find out.
The answer, it turns out, isn’t so black-and-white”.
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