‘Three ways to boost customer engagement by thinking like a game designer’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three ways to boost customer engagement by thinking like a game designer”.

Matthew Kates says, “Gamification is an effective way for marketers to create fun and engaging experiences for consumers.

While game design is certainly a highly technical skill, marketers do not need to be game designers to create customer-facing campaigns that are engaging and impactful.

Instead, by simply thinking like a game designer, marketers can implement strategies that create well-designed, game-like experiences that motivate consumer behavior”.

Three ways to boost customer engagement by thinking like a game designer

‘Econsultancy’ Blog