‘What’s Driving Engagement on Twitter?’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “What’s Driving Engagement on Twitter?”.
Pete Prestipino says, “For many digital marketers, Twitter is a conundrum, wrapped in a riddle, surrounded by mystery. Despite their best efforts (informed, strategic and actionable), getting users engaged with your brand and its messaging remains elusive. There is some evidence however that certain tactics do indeed drive a greater and more valuable response.
Twitter’s data-scientist Douglas Mason recently analyzed the Twitter stream to see what is actually responsible for an individual tweet’s engagement. What Mason and Twitter found was that many factors actually affect engagement for verified user’s Tweets“.
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