‘4 Big Tips for More Email Clicks’ – VerticalResponse Blog

Yael Grauer says, “You`re sending your emails, checking your stats; everything is clicking along for your email marketing. But wait, no, things aren`t clicking along; in fact, your clicks seem low compared to the number of people who opened your email. What`s one to do? Well, you shouldn’t write off the importance of click throughs, because they represent email readers who are interested and engaged in your business. Email opens are important, but once someone’s read your email, you also need him/her to take action (sign up, buy, donate, watch, read) and that requires a click to your website. So how do you get readers to click through? Here are 4 big tips:1. Include More Links – Many people simply don`t add enough links within their email to give readers the opportunity to click on. Add two to three links per section or paragraph, and link all of your headlines and images. Make sure your links go directly to the product or article you’re speaking of – don`t drop them on the home page of your site and hope they find the product/service/blog post you want them to see”.