‘Creating Facebook Retargeting Ads: A Step-by-Step Guide’ – VerticalResponse Blog

Derek Overbey says, “Facebook empowers businesses of all sizes to retarget their existing customers. Why? Retargeting allows you to stay top of mind, build deeper relationships and hopefully sell more products and services by sending marketing content and advertising specifically to people who are familiar with your business. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide.Getting Started

1. On the left-hand column of your Facebook News Feed page, click Ads Manager“.