The latest article on ‘Business 2 Community’ is titled “Five Steps to Overcome Facebook’s Algorithm Changes”.

ZOG Digital team says, “How-to Increase Reach and ROI

Facebook’s organic reach is on a steady decline, forcing bloggers, businesses, brands, charities and other groups that rely on Facebook posts to convey announcements and other information to fans to change their strategies.

There are two reasons behind the drop in organic reach. First, Facebook says people are liking more fan pages, yet are reading their newsfeed for the same amount of time each day, creating competition for visibility. Second, algorithm changes have given posts from friends prominence over posts from brands in an effort to give users what they want to see. Facebook’s solution is paying to use promoted posts to increase the reach, turning the previously free platform into a place where it pays to pay”.

Business2Community.com

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