‘New Experian Data Quality BETA program for marketers’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “New Experian Data Quality BETA program for marketers”.
Richard Mazzola says, “Experian Data Quality has launched its first ever BETA program! As marketers continue to be more focused on data-driven initiatives and as we have seen in recent research, many of these initiatives are being hindered by poor data quality. On average, a quarter of information contained within a database is believed to be inaccurate.
To help assess the quality of business data, Experian Data Quality is in the process of developing a Data Quality Health Check. The goal of this product is to report on the quality of existing data or new data being passed into a database.
However, to develop this product, we need your help. We think highly of our product and feature sets and want to make sure that you feel the same. To gain real-world feedback, we launched a BETA program to allow customers and prospects free access to products in development in return for feedback. This BETA program will give you the opportunity to trial the Data Quality Health Check for free”.
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