The latest article on  ‘Marketing Land’ is titled “Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs”.

Martin Beck says, “Add another ad unit to Twitter’s deck: the Website Card.

The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to drive traffic to a specific page on a website. Twitter’s blog post about the launch explains:

Today, we’re introducing a powerful creative ad unit called the Website Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post”.

Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs

Marketing Land

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