‘How to Revive a Neglected Email List’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “How to Revive a Neglected Email List”.
Pamella Neely says, “It’s one of the most common mistakes small business owners make with email marketing: They set up everything needed to start building email subscribers, but then they never send an email to the list.
Don’t feel bad if you’re doing this. I’ve done it too. It’s easy to set up a new site and then get distracted with other projects and then turn around and find you’ve got a couple hundred people expecting to hear from you. And really, is this a bad problem? It’s good to have even a few hundred names to mail to. The problem arises when the names have been on the list for well over a year, but they’ve never been mailed to”.
Comments are closed.
