The latest ‘Econsultancy’ blog post is titled “How to rank for images and video in universal search”.

Charity Stebbins says, “You don’t have to go far to find digital marketers wringing their hands over the growing invasion of Google’s universal features into the SERPs.

And can you blame them? In the search results for the query “rainbow” (shown below), there is a single standard organic result above the fold”.

How to rank for images and video in universal search

‘Econsultancy’ Blog

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