‘Simple steps for measuring email campaign effectiveness’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Simple steps for measuring email campaign effectiveness”.
Ornaith Killen says, “As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness.
This is quite an interesting topic, and not just for email marketers.
Taking a very safe wild guess, I would estimate that most people who have access to an email address have received an email as part of a campaign.
So basically anyone who has signed up to Groupon, Asos, Econsultancy”.
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