‘Web Optimization: VacationRoost implements 2 testing methodologies to boost total conversion rates by 12%’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Web Optimization: VacationRoost implements 2 testing methodologies to boost total conversion rates by 12%”.
Allison Banko says, ““We do one test here and one test there and, really, what you don’t have is continual improvements and continual testing that evolves over time,” said Ryan Hutchings, Director of Marketing, VacationRoost.
In his featured case study presentation at Web Optimization Summit 2014, May 21-23, Hutchings will discuss how VacationRoost evolved its testing from random projects to an ongoing effort that eternally benefits the company. This B2C Marketing case study dives into the two testing methodologies the team implemented to lift total conversion rates by 12%“.
Comments are closed.
