The latest ‘Econsultancy’ blog post is titled “Four common ecommerce blogging mistakes and how to avoid them”.

James Carson says, “Fashion ecommerce and lifestyle blogging seems like a match made in heaven, but very few are getting it right.

Here are four common mistakes and how you can avoid them.

Last year I looked through 20 of the top fashion ecommerce sites to see where they were in their content strategy. I was curious because fashion and content just go so well together.

Unfortunately, only a handful were getting it right. A few months later, I decided to revisit them and see if there had been many improvements. While some had made great strides, others hadn’t really, so I decided to write this blog.

In digital marketing, the blog is an absolute staple: often well-read and well executed in a manner that promotes services and thought leadership”.

Four common ecommerce blogging mistakes and how to avoid them

‘Econsultancy’ Blog

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