‘Marketers Should Jump Into Instagram Before It’s Too Late’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Marketers Should Jump Into Instagram Before It’s Too Late”.
Martin Beck says, “It’s hard to believe that a social network with 200 million active users could be overlooked by marketers. But that seems to be the case with Instagram.
Compelling data released this week by Nate Elliott of Forrester Research shows that brand posts on Instagram receive remarkably higher engagement than posts on Facebook, Twitter and other social platforms.
Studying three million user interactions on 2,500 posts from top brands during the first quarter, Forrester found that Instagram’s per follower engagement rate was 4.21%. None of the rest — Facebook, Google Plus, LinkedIn, Pinterest, Twitter or YouTube — did better than 0.1%. Instagram’s results beat Facebook by 58 times and Twitter by 120 times”.
Comments are closed.
