The latest article on HubSpot blog is titled “The Secret Fix That Instantly Improves Your List Posts”.

Corey Eridon says, “Don’t worry, I’m not going to tell you to format them with big bold headers.

(But you should totally do that.)

I’ve written and edited hundreds of list posts, and there’s one thing I’ve learned about what makes them great. The best list posts have the right balance between list length and list item explanation.

First, let’s define what I mean by those two phrases.

  • List Length: This is how long your list is, whether it’s 3 items, 10 items, or 100 items.
  • List Item Explanation: This is how much explanation you offer under each item in your list, whether it’s paragraphs of explanatory text, one sentence of explanation, or just an image (a la BuzzFeed)”.

The Secret Fix That Instantly Improves Your List Posts

HubSpot

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