‘Agile creative: the future of email?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Agile creative: the future of email?”.
Ben Davis says, “Agile email creative means creating and curating email content not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email.
This agile creative allows the marketer to change pictures in an email depending on time of opening, location of opening (via IP address), weather in that particular area, or the device the email has been opened on.
Movable Ink is a company currently providing this technology as part of its email build and insights platform, a layer that sits on top of a company’s email service provider. I spoke to Matt Potter, VP UK and EMEA, to get some more detail on agile email creative”.
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