‘Facebook Announces Advertising ‘Boot Camp’ For Smaller Advertisers’ – ‘Mashable’

Kurt Wagner says, “Facebook will be pounding the pavement this summer in an attempt to teach its largest group of advertisers — small and medium-sized businesses — how to utilize the company’s ad offerings.

Facebook, along with partners like Square, Intuit QuickBooks, and LegalZoom, is planning a five-stop event tour the company calls Facebook Fit, a series of “boot camp-style events designed to help SMBs achieve business success,” Facebook wrote in a blog post Tuesday.

Facebook has stops planned in five major U.S. markets, and expects 500 to 700 attendees at each event, according to Dan Levy, Facebook’s director of small business. The events are intended for both existing and potential advertisers, and Levy tells Mashable that the specific content may be determined by which companies sign up”.