The latest article on HubSpot blog is titled “How Managers Can Use Email Tracking To Empower BDRs And Get Promoted”.

Ronyn Lightner says, “When I started as a Business Development Rep (BDR) on a new team of wide-eyed recent grads eager to make prospecting exciting again, my manager designated herself as a “Monkey Wrangler.”

If you manage a team of BDRs, I bet you’re nodding. Often your brand’s first impression on a prospect, great BDRs need to be agile, curious, and capable of using all available context to connect with another human … who happens to be a potential customer. As with any job in 2014, they should also be having fun.

Now that new technology has made it possible to track behaviors in the sales process, BDR Managers have an opportunity to not only make their reps happier and more productive, but to prove out a business case that earns you recognition within your organization”.

How Managers Can Use Email Tracking To Empower BDRs And Get Promoted

HubSpot

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