‘Is Your Content Strategy Guided by Audience Intent’ – MOZ Blog
The latest MOZ blog post is titled “Is Your Content Strategy Guided by Audience Intent (or Just Keywords)?”.
Laura Lippay says, “How do we build something that meets user intent while satisfying our business goals, and is better than anything else out there? This post provides three examples of audience-focused (not keyword-focused) content strategies based on exactly that question“.
Is Your Content Strategy Guided by Audience Intent (or Just Keywords)?
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