‘Responsive Emails, Not Such an Easy Decision’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Responsive Emails, Not Such an Easy Decision”.
Derek S. says, “Creating emails that are aesthetically pleasing on mobile devices is no easy task. For that reason, responsive emails are a tempting alternative to their non-responsive counterparts. However, the decision between the two is not so cut and dry.
According to research by YesMail Interactive, an email marketing solutions provider, responsive emails are more than twice as likely to be opened compared to non-responsive emails”.
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