‘91% of companies are distributing more digital content than last year’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “91% of companies are distributing more digital content than last year”.

Christopher Ratcliff says, “However as companies create more and more content in order to appeal to an ever-expanding range of customers and clients, the more internal and external obstacles they are faced with.

Although some companies have the budget to create their own content or outsource its production, the majority feel they don’t have the right organisation or internal structure to utilise the content properly. Retrieving the right content, promoting the content sufficiently and measuring its effectiveness are all major problems that companies are facing right now.

It doesn’t help that channels where content marketing has previously worked before, Facebook’s news feed for instance, are being tweaked to make it tougher for branded content to appear in front of a company’s own audience”.

91% of companies are distributing more digital content than last year

‘Econsultancy’ Blog