‘E-commerce: 5-question checklist for eliminating products’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “E-commerce: 5-question checklist for eliminating products”.
John Tackett says, “I love Sheena Iyengar’s study on the art of choice.
Simply put, the number of choices offered to a customer impacts their ability to make decisions. She illustrated this point during her classic TEDTalk featuring an experiment in a supermarket using jam.
Offer too many choices, and customers become paralyzed to make any decision, or not the one you were hoping for.
Optimizing choice is also why I love A/B testing, as it helps you put these kinds of ideas into real-world practice in your marketing efforts”.
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