MarketingSherpa has released a case study titled “Social Media Marketing: Fashion Week ‘trend jacking’ achieves 21 million entries for clothing brand’s social media contest”.

Courtney Eckerle says, “Clothing brand maurices had a passionate audience on social media, but during Fashion Week 2014, it saw an opportunity to expand its digital exposure. Using an incentivized social media campaign, the marketers engaged customers on Instagram, Pinterest, Twitter and Facebook. 

In this case study, see how maurices’ marketers were able to achieve 21 million entries into their contest, converting social media entrants by 62%“.

Social Media Marketing: Fashion Week ‘trend jacking’ achieves 21 million entries for clothing brand’s social media contest

MarketingSherpa

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