The latest article on  ‘Marketing Land’ is titled “What Can Keyword Planner Tell Us About Mobile Search Behavior?”.

Bryson Meunier says, “If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device.

But mobile keywords are back! Well, sort of, as it’s not exactly what we had before. If you haven’t heard, Google recently added nine new features to Keyword Planner, including the ability to see percentage of search volume by device.

This allows us to do some pretty cool things to optimize for mobile searchers. We can see how users search for your brand terms across devices, comparing brand search volume to the category as a whole, and we can look at the rate of mobile searches per category”.

What Can Keyword Planner Tell Us About Mobile Search Behavior?

Marketing Land

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