‘How Publishers Can Use Marketing Automation’ – HubSpot
The latest article on HubSpot blog is titled “How Publishers Can Use Marketing Automation to Build a Trusted Audience Relationship and Increase Revenue”.
Seth Nichols says, “A publisher’s business is straight forward; we aggregate audiences and sell access to those audiences. The most successful publishers move beyond the basics of attracting, engaging and monetizing an audience to build a trusted, valued, relationship with their audience (just as any top company in their industry builds the most trusted brand with their market).
Trusted audience relationships increase revenue and improve margins. This post discusses a few tactical things we do atCadalyst to support our strategic goal of building a trusted long-term relationship with our audience”.
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