The latest ‘Econsultancy’ blog post is titled “Can win-back email campaigns help reactivate lapsed customers?”.

David Moth says, “‘Win-back’ email campaigns can be effective in encouraging engagement from lapsed customers, according to a new report.

Win-back emails are those that try to rekindle relationships with recipients that haven’t opened a brand’s marketing messages for a sustained period of time.

Personally I can’t recall ever having received an email from a brand that was specifically trying to ‘reactivate’ me, and the Return Path report does concede that win-back campaigns aren’t all that common.

In fact Return Path could only identify 33 retailers that implemented win-back campaigns between 1 April 2013 and 31 January 2014″.

Can win-back email campaigns help reactivate lapsed customers?

‘Econsultancy’ Blog

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