‘Pinterest’s Promoted Pins Move Into Paid Test Phase’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Pinterest’s Promoted Pins Move Into Paid Test Phase”.
Ginny Marvin says, “Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product thatdebuted last fall, seemed to be a question of when not if. When has arrived. Today, Pinterestannounced today that, while still in testing phase, brands are now paying for Promoted Pins. The dozen or so brands included in the paid test include ABC Family, Banana Republic, Expedia.com, Kraft, Old Navy and Target.
“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on Pinner feedback— so that Pinterest continues to be a great experience for everyone,” wrote Joanne Bradford, Head of Partnerships at Pinterest in a blog post”.
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