‘Why You Should Timestamp Your Blog Posts’ – HubSpot
The latest article on HubSpot blog is titled “Why You Should Timestamp Your Blog Posts”.
Ginny Soskey says, “For the most part, blogging isn’t about the short-term successes. Sure, you may benewsjacking to try to get a short influx of traffic (and maybe get something to truly go “viral”), but for the most part, you’re setting yourself up for sustainable long-term growth with evergreen content.
Each blog post you write is like another dollar in a high-interest savings account — it may not be much now, but it could pay out meaningful dividends later on. With that mindset, you want to make sure every dollar you put into that account will get you the biggest output. You want your evergreen content to actually benefit you in a big way when it’s weeks, months, or even years old”.
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