‘6 Underused CTAs to Include in Your Email Marketing’ – HubSpot
The latest article on HubSpot blog is titled “6 Underused CTAs to Include in Your Email Marketing”.
Rachel Sprung says, “You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. But do you know that there’s a lot of different opportunities for CTA placement and type, beyond that same old“Download Now!” button you’re used to?
While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher net new lead gen”.
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