The latest article on HubSpot blog is titled “Before & After: Turning Mediocre Design Into Effective Visual Communication”.

Ross Crooks says, “Visual content is an essential part of the marketing mix — for good reason. The human brain is pre-wired to process visuals quicker and more efficiently than text alone, which makes visual content an incredibly powerful tool for marketers. With this medium, you can deliver information in a format that’s appealing, engaging, and memorable, forging genuine connections between audience and brand.

Not only does visual content provide value to your audience, it also helps preserve and promote your brand identity. Every piece of content you produce is a reflection of your brand and is judged accordingly. Maintaining a cohesive visual identity helps consumers instantly recognize your brand, which is vital to in today’s crowded media landscape”.

Before & After: Turning Mediocre Design Into Effective Visual Communication

HubSpot

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