The latest article on Business Insider is titled “Facebook Is Trying To Steal Google’s Retail Advertising Customers”.

Aaron Taube says, “Google controls 40% of the U.S. online advertising market, a huge slice of the pie it has earned largely on the back of its search advertising products.

Because a search for sneakers can indicate that someone is already looking to buy a pair, many direct-response marketers (the retail brands who want you to make impulse purchases online) feel they have no choice but to spend a significant portion of their advertising budgets with Google.

Now, Facebook is trying to get direct-response advertisers to buy ads on Facebook, instead”.

Facebook Is Trying To Steal Google’s Retail Advertising Customers

Business Insider

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