‘Is your company ready for agile marketing?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Is your company ready for agile marketing?”.
Ashley Friedlein says, “Just over a year ago Econsultancy and Marketing Week published a Modern Marketing Manifesto, an attempt to try and capture what should constitute marketing as we move further into the 21st century.
But only one of our twelve manifesto points, which we called ‘Character’, really addressed how we should work as marketers.
Not what the tools of marketing are but the skill set practitioners need to operate and work day to day”.
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