‘Want to Improve Your Email Deliverability?’ – HubSpot
The latest article on HubSpot blog is titled “Want to Improve Your Email Deliverability?”.
Ginny Soskey says, “If an email gets sent out to your list, but it doesn’t show up in their inboxes, does it even count?
Usually, the answer is no. You’re trying to get people to open, engage with, and click on your emails — getting delivered is the first step. And it’s a big first step. If you have a poor sender reputation and low deliverability rate, you’re drastically cutting down your chances of being opened and clicked on.
So make sure you’re not shooting your email marketing in the foot by knowing how to figure out your current deliverability status, and tweaking your emails to improve it”.
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