The latest article on  ‘Marketing Land’ is titled “World Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On Facebook”.

Martin Beck says, “The World Cup — the most watched sporting event in the known universe — is something of a niche phenomenon in the United States, where another sort of football is king.

But Facebook reminded marketers in a blog post today that there are legions of soccer fans in the U.S. on Facebook. In fact, the social network reports that of the 500 million soccer fans with Facebook accounts, 48.9 million are from the U.S., the second highest total after Brazil.

And these U.S. soccer fans on Facebook are an especially active and connected bunch. They post from 1.7 times to 1.9 times more messages, photos, videos, updates and comments than the average Facebook user and 62% were on Facebook every day of a recent week. They are also young — 60% are between 18 and 34 years old — and balanced gender-wise, with a 51%-49% male-to-female ratio”.

World Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On Facebook

Marketing Land

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