‘5 Awful Email Marketing Tactics’ – HubSpot
The latest article on HubSpot blog is titled “5 Awful Email Marketing Tactics (That People Still Do)”.
Allie Vanden Heuvel says, “As an email marketer, I’ve researched a lot of best and worst practices for the industry. And boy, are there some tips and tricks out there that are just downright awful!
Yes, those email strategies that you hear about that literally make you cringe at the sheer thought of them. The ones that if your boss brings it up you instantly go into panic mode and make you silently start saying to yourself, PLEASE don’t make me.
So, here it is, the worst email marketing advice!
1) Buying an Email List
Ah, the infamous “solution” of buying a list of thousands of emails addresses of people who have never heard of your company in hopes of making money. *Insert monkey with hands over eyes emoji*. No bueno”.
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