‘Millennials are Changing how Marketers Work’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Millennials are Changing how Marketers Work”.
Derek S. says, “Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent).
SDL (who we have previously covered) has released part one of a five part study called “Five Truths for Future Marketers.” Part one, titled “Campaigns are Extinct,” explores how millennials react to marketing and why traditional campaign strategies won’t get the job done anymore. The study sampled more than 300 millennials in the U.S. between the ages of 18 and 36“.
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