‘Chase Customers, Not Clicks’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Chase Customers, Not Clicks”.
Jerod Morris says, “You want to be a broke-ass blogger, don’t you?
No!
Good gracious, of course you don’t. (At least I hope not.)
But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom.
What’s sad is that a lot of of online business owners do pay more attention to vanity stats than fundamental business metrics. So if you can shift your mindset, you’ll be ahead of the curve”.
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