’30 Content Marketing Lessons From The New York Times Innovation Report’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “30 Content Marketing Lessons From The New York Times Innovation Report”.
Marko Saric says, “The leaked New York Times Innovation Report reviews the publication’s digital strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content cluttered internet and the distracted mobile world. The Times might be the world’s leading news organization but the report shows that they lag behind new online publishers like Buzzfeed (ironically first to break the report) and Huffington Post.
The 96-page report was published internally on March 24th 2014 and is a must read for anyone in online content publishing and marketing. I recommend you take a look now. Lessons and recommendations from the report are useful for any content publisher. In case you are busy and want a quicker executive summary, these are the tl;dr (too long; didn’t read) content marketing and blogging lessons learned from reading the report”.
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