‘Are You Sacrificing Future Trust for Sales Today?’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Are You Sacrificing Future Trust for Sales Today?”.
Yael Grauer says, “The first lesson you learn in sales is how to qualify a lead.
After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs.
But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase long after you’ve cashed their check.
Just because you can smooth talk your way into a sale doesn’t mean you should”.
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