‘Value Proposition: Which of your value claims is most appealing to new customers?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: Which of your value claims is most appealing to new customers?”.

Selena Blue says, “Is there another audience, beyond your current one, that could appreciate what you’re already doing right now?

That group of potential customers could find value in what you have to offer; you only need to know the right messaging to communicate that value to them.

But how do you do that? How do you both find that audience and communicate your value proposition to them?

Pay-per-click (PPC) advertising could be your ticket to learning about those new customers and then effectively communicating to them.

That’s the theory behind the latest MECLABS Live Test, set to run at Web Optimization Summit 2014 in New York City this week. In today’s MarketingExperiments Blog post, I’ll give you a preview of that test”.

Value Proposition: Which of your value claims is most appealing to new customers?

MarketingExperiments Blog