‘12 Facebook Success Factors Based on Real Data’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “12 Facebook Success Factors Based on Real Data″.
Baer says, “We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement.
This is not a random sample. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented.
What Does “Good” Mean on Facebook?
So how do you tell who is being most effective out of all those pages? There are several methods you could imagine. For this experiment we first eliminated any page with fewer than 5,000 fans”.
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