The latest article on ‘Business 2 Community’ is titled “Facebook Marketing: You May be Wasting Your Time”.

Laura Donovan says, “We started talking to our clients and others about using Facebook for Business in 2007. Facebook had just introduced “Facebook Pages” for business.  There were already 50 million people on Facebook, and we realized the marketing potential.  Back then, we told business owners that they should sign up for a Business Page and start posting.  We even suggested that they enlist the services of their children or young employees, who were probably already using Facebook.

We soon realized that we were wrong.  Most business owners did not have the time to come up with interesting and valuable posts every day. Their children, who were good at engaging with their friends, were not as good at adding the content needed to engage customers”.

Business2Community.com

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