‘Social is the Key to Mobile Retargeting’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Social is the Key to Mobile Retargeting”.
Allison Howen says, “Social is key when it comes to retargeting on mobile devices.
In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting on both smartphones and tablets, as these exchanges reach consumers regardless of the device they are using.
Additional findings reveal that mobile retargeting is growing as a marketing tactic, with 26 percent of brands investing 21-50 percent of their online budgets into mobile marketing in 2014. Comparatively, only nine percent placed 21-50 percent of their budget into mobile in 2013″.
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