‘Social Ad Revenues Flowing’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Social Ad Revenues Flowing”.
Pete Prestipino says, “BIA/Kelsey is projecting that revenues driven from social media advertising in the U.S. could reach $15 billion by 2018.
“We were initially skeptical about the social-mobile market’s ability to capture optimal wallet share because of mobile’s limitations, such as smaller screen size, limited ad inventory and static creative,” said Jed Williams, VP, consulting, BIA/Kelsey. “Over the past year, however, Facebook, Twitter and other networks have generated dramatic revenue growth, primarily as a function of mobile ad acceleration and largely through natively integrated mobile ad formats”.
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