‘Why Content Marketing Fails’ – HubSpot
The latest article on HubSpot blog is titled “Why Content Marketing Fails “.
Sam Kusinitz says, “The whole “if you build it, they will come” principle doesn’t really apply to content marketing. If you’ve invested in a content marketing strategy just to see it fall flat — or consulted businesses excited about content only to give up shortly thereafter — you know what I mean.
But you might not know why failure happens. It’s not that content marketing itself is destined to fail you;it’s just that there are some dangerous assumptions about what content marketing can do and how content marketing works that can end up sabotaging your success”.
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