‘Web Optimization: Simple CTA test yields 956% increase in clickthrough’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Simple CTA test yields 956% increase in clickthrough”.
John Tackett says, “A concept marketers at Web Optimization Summit 2014 have voiced is the principle of starting simple and digging deeper as you test and optimize to learn more about your customers.
In today’s MarketingExperiments Blog post from Web Optimization Summit, I wanted to share an experiment from Cindy Lu, Senior Marketing Manager, Digital Marketing Strategy,VMware, in her session on “5 Optimization Discoveries from the VMware Test Lab” to show you how starting with simple changes can have a huge impact.
Before we go further, let’s have a look at the background notes on the test”.
Web Optimization: Simple CTA test yields 956% increase in clickthrough
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