’11 Critical Elements of Effective Ecommerce Checkout Pages’ – HubSpot
The latest article on HubSpot blog is titled “11 Critical Elements of Effective Ecommerce Checkout Pages”.
Greg Wise says, “We’ve talked about how to avoid abandoned carts and how to get those customers back again. What you may have learned from those earlier blog posts is that the checkout page is pretty important.
In fact, it may be one of the most important factors for keeping buyers focused and ready to buy. If your checkout page is a mess, you could be turning buyers off without you even knowing it. Fortunately, we’ve got the goods for you. Take a look at your ecommerce checkout page and compare what you see against our “checkout checklist.”
1) Calls-to-Action
Make it easy for buyers to see the next step. Whether it’s “Enter Payment,” “Check Out Now,” or “Go to Secure Checkout,” some kind of direction is needed. Your CTA should tell them exactly where they’ll go if they click that button — so don’t try anything tricky”.
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